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SAP Customer Experience (CX)

Intelligent and reliable experiences through all channels

About SAP CX

SAP Customer Experience (CX) stands as a powerful and unified platform, formerly known as SAP S/4HANA, that converges key elements such as customer identity, marketing, commerce, sales, and customer service into a cohesive solution. This platform is designed to empower businesses in delivering intelligent and seamless experiences to their customers across a variety of channels. With a holistic approach to the customer journey, SAP CX enables organizations to effectively manage customer identities, execute targeted marketing campaigns, optimize e-commerce operations, streamline sales processes, and enhance customer service. By integrating these functionalities, SAP CX provides businesses with the tools to gain insights, foster personalized interactions, and create a connected and intelligent customer experience.

A Robust CRM Suite

SAP C/4HANA is an integrated suite of cloud-based customer relationship management (CRM) solutions designed to revolutionize customer engagement and drive business growth. With its powerful capabilities, SAP C/4HANA empowers businesses to deliver exceptional customer experiences across all touchpoints.

SAP CX stands as a comprehensive CRM suite, boasting a myriad of features and capabilities, including:

1.Customer Relationship Management (CRM):

Manage your customer relationships with a unified view across all channels, ensuring a seamless and holistic understanding of each customer.

2.Sales Management:

Streamline and automate your sales processes, facilitating quicker closure of deals and improved sales efficiency.

3.Service Management:

Deliver exceptional customer service by consolidating customer issues into a single view, ensuring a proactive and efficient resolution process. 

4.Marketing Management:

Craft and execute personalized marketing campaigns that resonate with your customers, driving engagement and loyalty.


Harness the power of analytics to gain valuable insights from customer data, enabling informed and strategic business decisions.

SAP CX stands out as an exceptional choice for organizations seeking a comprehensive CRM solution, packed with a multitude of features and functionalities to meet diverse business needs.

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